1 thought on “What are the positioning of the logistics market”
Luz
What is the positioning of the logistics market? Plose market positioning refers to the establishment of a distinctive personality through its own logistics services to create a different market image, so that it occupies a certain position in the eyes of customers, so as to better better way Catch customers and win customers. It plays an important role in the development of logistics companies. The content of the positioning of the logistics market (1) The structural diagram of the target market with the characteristics of the product The characteristics of logistics service products are: price (high and low), quality (excellent quality (excellent) (excellent quality (excellent) (excellent quality (excellent) ), Ability (big and small), function (more and less), etc. Using these variables, two different variable index combinations can draw multiple flat maps. I assume that there are four competitors (A, B, C, D), and a combination of price and quality can form a structural diagram. (2) Clarify potential competition advantages, and choose a relatively competitive advantage On the basis of the above structural analysis, logistics companies must clarify potential competitive advantages. To this end, we must figure out the following three issues: 1) What is the product positioning of competitors in the target market? Including the analysis of the cost and operating situation of competitors. 2) In the target market, there are enough customers to do, and what is the satisfaction of their desire? It is necessary to determine that the target customers believe that they can meet the most important feature they need. 3) What can the company do for this? The relative competitive advantage is the ability of a company to be better than competitors. This ability can be both existing or potential. The accurate choice of relative competitive advantages is a process of comparing the strength of all aspects of the enterprise and the strength of competitors. It usually measures and compares from the aspects of business management, technical development, facilities, service functions, human resources, and financial indicators. (3) Show unique competitive advantage The competitive advantage will not be displayed automatically in the market. Logistics companies must conduct a series of publicity and promotion activities to accurately accurately the unique competitive advantages It was spread to potential customers and left a deep impression in the minds of customers. 1. Establish an image consistent with market positioning 1) Let the target customers know, understand and familiarize the market positioning of the company. 2) The target customer recognizes, likes and preference for the market positioning of the company. 2. Consolidate the image of invincible market 1) Strengthen the impression of target customers. 2) Keep the target customer understanding. 3) Stable target customer attitude. 4) Deepen the feelings of target customers. 3. The image of correction that is inconsistent with the market positioning Meremia, the target customer’s understanding of the positioning of the enterprise and its market will have deviations, such as too low or too high, the positioning is blurred and chaotic, which can easily cause misunderstandings. In the process of showing its unique competitive advantage, logistics companies must promptly correct the image that is inconsistent with market positioning. (4) Market positioning The final market positioning is the analysis and comparison of the work, and the two processes should be done through preliminary positioning and formal positioning. The preliminary positioning is that after detailed demonstration, it is determined by the Supreme Leadership. The official positioning is the final work after investigation, trial sales, and correction deviation. It should be emphasized that with the continuous changes in the supply and demand conditions of the target market, the positioning of enterprises in the target market will continue to be corrected. The development trends of the logistics industry The period of the entire 13th Five -Year Plan, although the development of my country’s logistics industry is facing some new challenges and deep -level contradictions, but based on external policies and economic environment, the industry remains maintained Stable growth, logistics service capabilities are continuously enhanced. In the future, with the development of domestic economic development, the logistics industry in my country will also enter a new stage of development with quality and efficiency as the core. , Reduce the cost of flow of the entire industry chain, improve the quality of logistics supply, do a good job of reducing costs and efficiency, and continuously enhance the competitiveness of the real economy. In addition, the industry will also actively introduce new technologies, new models, and new concepts, improve the productivity of full factor, gradually optimize the industry Operating systems to achieve industrial transformation and upgrading.
-For more relevant planning, projects and data analysis of the logistics industry, please refer to the Foresight Logistics Industry Research Institute.
What is the positioning of the logistics market?
Plose market positioning refers to the establishment of a distinctive personality through its own logistics services to create a different market image, so that it occupies a certain position in the eyes of customers, so as to better better way Catch customers and win customers. It plays an important role in the development of logistics companies.
The content of the positioning of the logistics market
(1) The structural diagram of the target market with the characteristics of the product
The characteristics of logistics service products are: price (high and low), quality (excellent quality (excellent) (excellent quality (excellent) (excellent quality (excellent) ), Ability (big and small), function (more and less), etc. Using these variables, two different variable index combinations can draw multiple flat maps.
I assume that there are four competitors (A, B, C, D), and a combination of price and quality can form a structural diagram.
(2) Clarify potential competition advantages, and choose a relatively competitive advantage
On the basis of the above structural analysis, logistics companies must clarify potential competitive advantages. To this end, we must figure out the following three issues:
1) What is the product positioning of competitors in the target market? Including the analysis of the cost and operating situation of competitors.
2) In the target market, there are enough customers to do, and what is the satisfaction of their desire? It is necessary to determine that the target customers believe that they can meet the most important feature they need.
3) What can the company do for this?
The relative competitive advantage is the ability of a company to be better than competitors. This ability can be both existing or potential. The accurate choice of relative competitive advantages is a process of comparing the strength of all aspects of the enterprise and the strength of competitors. It usually measures and compares from the aspects of business management, technical development, facilities, service functions, human resources, and financial indicators.
(3) Show unique competitive advantage
The competitive advantage will not be displayed automatically in the market. Logistics companies must conduct a series of publicity and promotion activities to accurately accurately the unique competitive advantages It was spread to potential customers and left a deep impression in the minds of customers.
1. Establish an image consistent with market positioning
1) Let the target customers know, understand and familiarize the market positioning of the company.
2) The target customer recognizes, likes and preference for the market positioning of the company.
2. Consolidate the image of invincible market
1) Strengthen the impression of target customers.
2) Keep the target customer understanding.
3) Stable target customer attitude.
4) Deepen the feelings of target customers.
3. The image of correction that is inconsistent with the market positioning
Meremia, the target customer’s understanding of the positioning of the enterprise and its market will have deviations, such as too low or too high, the positioning is blurred and chaotic, which can easily cause misunderstandings. In the process of showing its unique competitive advantage, logistics companies must promptly correct the image that is inconsistent with market positioning.
(4) Market positioning
The final market positioning is the analysis and comparison of the work, and the two processes should be done through preliminary positioning and formal positioning. The preliminary positioning is that after detailed demonstration, it is determined by the Supreme Leadership. The official positioning is the final work after investigation, trial sales, and correction deviation. It should be emphasized that with the continuous changes in the supply and demand conditions of the target market, the positioning of enterprises in the target market will continue to be corrected.
The development trends of the logistics industry
The period of the entire 13th Five -Year Plan, although the development of my country’s logistics industry is facing some new challenges and deep -level contradictions, but based on external policies and economic environment, the industry remains maintained Stable growth, logistics service capabilities are continuously enhanced. In the future, with the development of domestic economic development, the logistics industry in my country will also enter a new stage of development with quality and efficiency as the core. , Reduce the cost of flow of the entire industry chain, improve the quality of logistics supply, do a good job of reducing costs and efficiency, and continuously enhance the competitiveness of the real economy. In addition, the industry will also actively introduce new technologies, new models, and new concepts, improve the productivity of full factor, gradually optimize the industry Operating systems to achieve industrial transformation and upgrading.
-For more relevant planning, projects and data analysis of the logistics industry, please refer to the Foresight Logistics Industry Research Institute.