1 thought on “Bank Mother’s Day event marketing plan”
Andrew
Bank Mother’s Day Activity Marketing Plan (Selected 5 Articles) In order to ensure the smooth development of the activity, the activity plan is often required to formulate the event. Planning case. What are the formats and requirements of the activity plan? The following is the marketing plan of the bank Mother’s Day event that I have carefully organized. It is for your reference to reference. I hope to help friends in need.
The banking Mother’s Day event marketing plan 1 In order to thank the new and old customers for their support and love, XX Bank Changsha Branch and step by step Gao Gaoshan Store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall “Shopping has XX, the more you brush brush the more brush brush “The more exciting the” second season. The specific schemes are as follows: . Activity time 20xx year x month x day-20xx x month x day every Saturday, May 1st Labor Day, May 10th Mother’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day Dragon Boat Festival, Father’s Day on June 21. . Activity location XX shop, XX department store, XX shopping mall. . Event content (1) WeChat bank, pay attention to politeness. The on the day of the event, follow our official WeChat and the official WeChat of Changsha Branch to receive a beautiful gift; (2) Shopping is xx, and the more you can swipe the more exciting — swipe your card. 1. On the day of the event, a single card cumulative card can be used to spend a bottle of laundry liquid at XX yuan (limited to XX daily). XX store, XX department store, XX shopping mall X times points. . The cumulative card of the single card on the day of the event is full of XX dollars to give the brand blanket one bed (limited to XX daily). 3. During the event, the daily single card cumulative card consumption is full of XX dollars to give the brand knife combination (XX part). (3) One -stop account opening is courteous. The customers who spend XX yuan during the event period can open the card at any outlet of our bank with a small shopping ticket (the starting amount XX yuan, and handle the one -stop business of electronic banks, and open WeChat banks to follow the signing of the contract). A set of sieve (not until the XX portion is finished); and enjoy the debit card of the debit card for full exemption of our bank. (4) The tent is polite. 1. Three operations of operating accounting transactions through XX bank mobile banks, drawing the XX name every month, you can get XX yuan card card; , signing XX Bank WeChat Bank, and a mobile phone with any amount of amount Advantage, the XX name is drawn every month, you can get the XX dollar phone fee; 3. Use XX banking card to pay the xi pen online, each XX yuan or more, the monthly name of the XX name, you can get the value XX yuan gift ; 4. POS consumption transactions in the month are full of X pens. Each former XX customer full XX customers with XX yuan can get a gift of value XX yuan; 5. In the month of the personal online banking of XX Bank to purchase wealth management products To extract XX customers every month, you can get gifts of value XX yuan. (5) Mall promotional activities. It other promotional activities during mall activities. . Event other: 1. The organization of the entire event and the production of the entire event, the production of the entire event, the XX Sub -branch, XX Sub -branch, and XX Sub -branch are responsible for contacting the mall to implement the location and specific cooperation content; 2. The event is limited to customers holding the card with XX banks. The number of receiving quantity is subject to the details of this activity. The small ticket that day is only redeemed on the day, and the next day will not be redeemed; 3. The gift gifts on the spot shall prevail on the spot. Official micro -signal, gifts by sending gifts or clients from customers to outlets; 5. Event promotion: XX Bank Changsha Branch WeChat platform, radio, daily newspaper, Evening News, membership text messages, surrounding outlet lobby; step by step Gaosan shop, Changsha store, Changsha store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall WeChat, LOG promotion on the spot; 6. Select the appropriate location in the cooperative mall for activities to promote the event date. The specific arrangements are: Zhuzhou Sub -branch dock Wangfujing, Furong Road Sub -branch, Youyi Road Community Sub -branch The Yingxin Road Community Sub -branch is responsible for Tianhong Commercial Building. Hexi Sub -branch and Tongzipo Road Community Branch are responsible for Backgammon Venus Store. The banking Mother’s Day event marketing plan 2. Activity purpose and significance: In order to welcome the arrival of Mother’s Day, we will give our mother a blessing for mothers. The marketing volume of our products increases the ranking of the branch in the branch. . Activity theme: Prive the strong love of “Cao Cao Xin” for “Three Chunhui”. . The organizer: X X Bank Jinan Branch Business Department. . Activity time: x month x day -x month x day. 5. Event object: all customers of XX banks. 6. Activity forms and content In order to welcome the upcoming Mother’s Day, Minsheng Bank specially launched the “Memorial House Mother’s Day Series” from May 6th to May 9th. Huayu Hall, WeChat on the wall, WeChat greeting card, a series of special activities of Mother’s Day, will convey the strong love of “Cao Cao Xin” for “San Chunhui”. Participants can choose any way to give blessings to their mothers with their own actions, so that they can feel the warmth of spring. Online activities: As a fan of the WeChat public account of “Minsheng Bank Jinan Branch”, users can send blessings to mothers (can be text or photos), and participate in WeChat up wall activities. In the large -screen LED screen outside the Jinan Branch of the Jinlong Building People’s Livelihood Bank Jinan Branch, fans’ mothers will see the blessing of the city to display the city to make this blessing “witness”. The three greeting card templates designed with the theme of “Mother Love Eternal Livelihood” “Mom I Love You”; “Mother’s Day, I am by your side”; Customized permissions, can share with WeChat friends and circle of friends after customization, so that mothers can feel the blessing of “private customization”. offline activities mainly include: hall layout, presented carnations, free blue moon laundry liquid, and kitchen tableware. The hall layout: In order to allow the hall to surround the strong love to the great mother, you can put a carnation at the door of the hall. First, give the customer the first visual impact of the customers who enter the hall. In addition, for the public district, wealth management area, the cash area is placed on a mini pot. Gift gifts: All customers who buy gold products can give gold roses and a bouquet of carnations, and have the opportunity to participate in the makeup activities organized by our trip for free. For young female customers, it is recommended to recommend makeup activities on Thursday. For middle -aged female customers, it is recommended to give away the blue moonlight laundry liquid or kitchen tableware. As a fan of the WeChat public account of “Minsheng Bank Jinan Branch”, the three greeting card templates designed with the theme of “Mother Love Eternal Minsheng Heritage” “Mom I Love You”; “Mother’s Day, I am by your side”; “The World”; Among the favorite people “, you can also enjoy the custom authorization of editing text. After the customization is completed, you can share it with WeChat friends and friends circle to spread, so that mothers can feel the blessings of” private customization “. Seven. The expected effect and outlook The is only a few days after Mother’s Day, so the event plan was formulated based on the actual situation. The gift gifts are arranged according to our existing gifts, and the event of this Mother’s Day is just before the makeup activities. Two activities can be used for cross, and they can also increase marketing gimmicks. It is hoped that this event is not only for Mother’s Day event marketing, but also can be applied to various activities and marketing of various products, and it can also increase our marketing atmosphere. The banking Mother’s Day event Marketing Plan 3. Determining marketing goals The determination of marketing goals is particularly critical for the success or failure of event marketing planning. Different marketing goals are different. For banks, the goal of any marketing activities is to improve the benefits of banks, and at the same time, it includes related factors such as increasing brand awareness and influence, customer loyalty, and increasing market share. . The formulation of activity marketing budgets The event marketing budget is closely related to event marketing content. Therefore, at the beginning of the marketing budget in pointers, there should be a problem such as “how much should my marketing budget should be?” Obviously, there is only one answer to this question, which is how much will it cost to achieve the goal of this event marketing? In general, the marketing budget of the event is mainly divided into promotion costs, material costs, venue lease fees, gift fees, transportation expenses, transportation expenses , Labor costs, other funds, etc. Among them, the most important thing is the promotion cost and material costs. Even the same type of activities, the marketing costs of different contents held in different regions are very different. Of course, the relationship between banks and the media will also have a great impact. In addition, the event marketing spare money is also an important part of the event marketing budget. It is used to avoid problems that the event marketing budget cannot be carried out normally. . Clarifying the theme of activities of the event The event marketing theme should be performed around the target of the event. Event marketing themes are often one of the difficulties of event marketing planning. For banking marketing planning, it is necessary to first use relevant data or market surveys as an analysis basis, and then choose suitable activity marketing themes. Secondly, analyze the content that may become the highlights of publicity, such as whether it is close to a certain season or festivals (various festivals such as Mid -Autumn Festival, National Day, etc.). Common needs, etc. . Design activity marketing content Cope marketing content is the core of event marketing planning, mainly including the design of the event time, the design of the activity form, the design of the activity copy, the design of the activity vision, the design of the event experience, the design of the event experience Wait for five parts. 1. The design of the activity time The design of the activity time includes not only the design of the overall time, but also the time design of each part of the activity. Sometimes, when we hold a activity, it is often divided into three or more different time points to set up. How to arrange the connection and progress of each time point is the issue that we take important considerations in the active time design. 2. Activity form design Cope marketing can adopt a variety of rich forms to attract customers. Such as outing activities, discussion activities, prize collection activities, etc. The design of activity is limited by the event marketing goals, event marketing budgets and event marketing themes. 3. Design of activity copywriting The text content such as promotional language and main propaganda copywriting adopted by activities, all need to be designed during the marketing planning process. This is because the execution of the activity is often completed by many departments. Take the design of the bank card activity copy as an example. Generally, the main advertising slogan (less than 10 words), the main advertising copy (generally consisting of the same number of two characters, a half -sentence with a match), the main introduction copywriting (activity time, activity rules rules, the rules of activity rules And the standard version of the event notice), the main promotional documents (3, 400 words of activities, no include activity time, activity rules, activity notes, etc.). 4. Activity Vision Design Cope marketing often involves the attraction or publicity of some perspective effects. For example, the color rendering of advertising, color matching of the venue. The design of the event vision should be based on the development direction of the marketing marketing. 5. The design of the event experience It in the marketing strategy, direct interactive marketing activities are one of the important means to promote customer growth and increase customer viscosity. Among them, the actual experience of customers is extremely important. For example, when banks host outdoor activities such as outing, whether the route of the entire outing activity is reasonable, whether the customer can withstand factors such as physical strength should be fully considered. 5. Planning activity on -site execution The implementation planning is mainly divided into several parts, personnel, materials, processes and other parts. 1 1. The venue The event site execution first requires the planning problem. Which type of venue and venue arrangement should be planned. The choice of venue should consider two factors: whether it meets the requirements of the activity content and whether the venue allows customers to better participate in the event. For example, if we choose to set up a promotional point outdoors for activities, then we must consider whether this location is a gathering place for target customers and whether it will affect the normal walking of passers -by in the past. 2. Personnel The planning of personnel mainly includes the number of on -site executors and the work cooperation between each other. For example, conference marketing must consider the reception staff of the meeting, the guidance personnel selected, the staff signed in the front desk, the on -site service staff, the photographer, the electronic equipment guarantee personnel, etc. 3. Materials Mudging the planning mainly includes the various materials required for venue layout, various materials for marketing and promotion, various materials, prizes, etc. of the product, and other materials. We need the number of materials, quality, and time to prepare. 4. Process The process planning is mainly for activities such as conferences and competitions. The planning of the process mainly refers to the success link of similar activities and considering the activities of participants. The bank Mother’s Day activities marketing plan 4. On -site layout (1) Entrance arrangement; . The gate of the gate is 100m. The festive atmosphere at the time of opening is set off; 2. 1 large inflatable arch is set at the entrance. Or 1 pair of lanterns. Extremely atmospheric and majestic. The sticker on the arch is: “Congratulations to China XX Bank for grand opening” 3. Several flower baskets on both sides of the red carpet. Full of warmth, auspiciousness, and festiveness; 4. A pair of cartoons in front of the gate. It shows the peaceful atmosphere of “prosperous dog dedication. Auspicious money”. (2) The layout of the building: 1. Several buses of congratulations to the building; . Several congratulations on the hydrogen balloon in front of the bank or the top of the building. 3. The building pulls down a number of triangle ribbons. (3) The layout of the business hall: 1. Several bonsai flowers are placed in the hall. Federation, natural, fashionable and warm; . The ceiling hangs the financial package POP. 3. Anthology can be set up on both sides of the hall door. 4. Auspicious and festive red lanterns hanging on the lintel. . Outdoor layout The focus on the image near the development zone branch. Efforts to create a festive atmosphere of the opening celebration. By disseminating bank opening information. Attract consumers’ attention. 1. The opening of the branch of the branch on the street lamp rod. 2. Each wire rod is caught in triangular flag. (Depending on the scene) 3. The greening flag of the plug -in word with the greening of the street. (Depending on the scene) . Etiquette planning: 1. The leaders of the relevant departments are required to participate in the celebration ceremony; . R n 3. Invite media hosts to be the opening ceremony of the opening celebration. Pay the ceremony for the celebration ceremony; 4. Arrange several ladies of etiquette to provide a series of etiquette services for the opening celebration; 5. All staff members of the opening celebration are uniformly dressed. Perfect and consistent, unity of affinity. Show the cohesion and centripetal force of the unit; 6. Invite the lion dance team and band to help the opening celebration site; 7. Prepare gift bags and VIP certificates on the eve of the celebration; 8. Settings Sign in Taiwan, tables and chairs, sign -in supplies, and Taiwanese cards; 9. Prepare a number of chest flowers to facilitate the VIPs to wear; 10. Prepare to celebrate the ceremony 10 tube; 11. Prepare celebrations. The ribbon -cutting utensils and preparation gifts for the ritual; 12. Corresponding to the audio electrical equipment to create a festive atmosphere for the celebration site; 13. Invite media reporters to the event site. Write news. expand influence. . Celebration procedures: 1, 8:00, all jobs are in place. Do everything before the celebration; 2, 8:30 to open the audio. Play beautiful songs. The active scene; 3, 9: 00 guests came one after another. Miss Etiquette provides a series of services; 4, 9:20 hosts are present. Introduce the profile and related matters of the branch; 5, 9:28 The host announces the beginning of the celebration ceremony. Under the guidance of Miss Etiquette, the guests accompanied by the beautiful and brisk and enthusiastic melody entered the ribbon -cutting scene. At this time, the drums were all gone. The lion mad dance. The host introduces the identity of the main gift guests one by one. After a while. Announce the speech procedure of leaders and guests: ① The president of the Development Zone Sub -branch gave a welcome speech; ② bank leadership speech; ③ special guest representative speech; 6, 9: 50 speech speech complete. Start cutting the ribbon. Miss Etiquette provides props. Guests cut the ribbon. At this time is the most exciting, most exciting, exciting and spectacular moment in the celebration. Drum music, male lion carnival, colorful paper flying, color balls lift off. The host’s enthusiastic speech pushed the entire celebration to a climax; 7, 10:00 celebrations ended. Guests visit the Development Zone Sub -branch. 8, 11:30 enrollment banquet. Thanks for guests. The banking Mother’s Day event marketing plan 5 is to thank the new and old customers for their support and love, XX Bank Changsha Branch and step by step Gao Gaoshan Store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall for holding “Shopping with XX more and more exciting” second Season activities. The specific scheme is as follows: . Activity time May 10th of 20xx-May 30, May 30, Saturday, Mother’s Day , event location , Changsha Tianhong Department Store, Zhuzhou Wangfujing Mall . Event content ) WeChat Bank follows gift The on the day of the event, we can receive exquisite gifts from the official WeChat and Changsha branch of Changsha Branch ; ) Shopping has XX more and more exciting — swipe cards with gifts 1. A total of 138 yuan for a single card for a single card on the day of the event (limited to 100 copies per day); , Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall X times. 2. Single card cumulative card swipes on the day of the event to spend 638 yuan for a brand blanket (50 copies per day); . During the event period, the cumulative daily card credit card can spend 3,000 yuan for the brand knife combination for the brand knife combination. A set (20 parts). ) One -stop account opening with gifts The customers who spend 58 yuan during the event can go to our bank to open the card with a small shopping ticket (the starting amount is 3,000 yuan, and handle the one -stop type of electronic bank For business, open WeChat Bank to follow the signing) You can receive a set of rice sieve (2000 copies); and enjoy the special (gold card) debit card that handles the full fees of our bank. four) Rites of the account 1. Three transactions of operating account transactions through XX bank mobile banking, 1,000 points per month, you can get 100 yuan as a card; . Signing XX Bank WeChat Bank, and recharge the mobile phone with any amount, draw 1,000 per month, and get a 10 yuan call fee; . Use XX bank card to pay 3 strokes online, 99 yuan per pen, get 100 per month, 100 monthly If you name, you can get a gift worth 250 yuan; 4. POS consumption transactions in the month of the month are 3 places, each of which over 999 yuan. The first 100 customers can get a gift worth 500 yuan; 5 2. In the month, I purchased wealth management products through the personal online banking of XX Bank, and 10 customers were drawn every month to get gifts worth 1,000 yuan. ) Mall promotional activities It other promotional activities during the mall activities. . Other activities: 1. The Internet banking department is responsible for the organizational and propaganda materials of the entire event. ; 2. The activity is limited to customers holding the card with XX banks. Receive the corresponding gifts. The small ticket that day is only redeemed on the day, and the next day will not be redeemed; 3. The gift gifts on the spot shall prevail on the spot. Official micro -signal, gifts by sending gifts or clients from customers to outlets; 5. Event promotion: XX Bank Changsha Branch WeChat platform, radio, daily newspaper, Evening News, membership text messages, surrounding outlet lobby; step by step Gaosan shop, Changsha store, Changsha store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall WeChat, LOG promotion on the spot; 6. Select the appropriate location in the cooperative mall for activities to promote the event date. The specific arrangements are: Zhuzhou Sub -branch dock Wangfujing, Furong Road Sub -branch, Youyi Road Community Sub -branch The Yingxin Road Community Sub -branch is responsible for Tianhong Commercial Building. Hexi Sub -branch and Tongzipo Road Community Branch are responsible for Backgammon Venus Store.
Bank Mother’s Day Activity Marketing Plan (Selected 5 Articles)
In order to ensure the smooth development of the activity, the activity plan is often required to formulate the event. Planning case. What are the formats and requirements of the activity plan? The following is the marketing plan of the bank Mother’s Day event that I have carefully organized. It is for your reference to reference. I hope to help friends in need.
The banking Mother’s Day event marketing plan 1 In order to thank the new and old customers for their support and love, XX Bank Changsha Branch and step by step Gao Gaoshan Store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall “Shopping has XX, the more you brush brush the more brush brush “The more exciting the” second season. The specific schemes are as follows:
. Activity time
20xx year x month x day-20xx x month x day every Saturday, May 1st Labor Day, May 10th Mother’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day, Children’s Day Dragon Boat Festival, Father’s Day on June 21.
. Activity location
XX shop, XX department store, XX shopping mall.
. Event content
(1) WeChat bank, pay attention to politeness.
The on the day of the event, follow our official WeChat and the official WeChat of Changsha Branch to receive a beautiful gift;
(2) Shopping is xx, and the more you can swipe the more exciting — swipe your card.
1. On the day of the event, a single card cumulative card can be used to spend a bottle of laundry liquid at XX yuan (limited to XX daily). XX store, XX department store, XX shopping mall X times points.
. The cumulative card of the single card on the day of the event is full of XX dollars to give the brand blanket one bed (limited to XX daily).
3. During the event, the daily single card cumulative card consumption is full of XX dollars to give the brand knife combination (XX part).
(3) One -stop account opening is courteous.
The customers who spend XX yuan during the event period can open the card at any outlet of our bank with a small shopping ticket (the starting amount XX yuan, and handle the one -stop business of electronic banks, and open WeChat banks to follow the signing of the contract). A set of sieve (not until the XX portion is finished); and enjoy the debit card of the debit card for full exemption of our bank.
(4) The tent is polite.
1. Three operations of operating accounting transactions through XX bank mobile banks, drawing the XX name every month, you can get XX yuan card card;
, signing XX Bank WeChat Bank, and a mobile phone with any amount of amount Advantage, the XX name is drawn every month, you can get the XX dollar phone fee;
3. Use XX banking card to pay the xi pen online, each XX yuan or more, the monthly name of the XX name, you can get the value XX yuan gift ;
4. POS consumption transactions in the month are full of X pens. Each former XX customer full XX customers with XX yuan can get a gift of value XX yuan;
5. In the month of the personal online banking of XX Bank to purchase wealth management products To extract XX customers every month, you can get gifts of value XX yuan.
(5) Mall promotional activities.
It other promotional activities during mall activities.
. Event other:
1. The organization of the entire event and the production of the entire event, the production of the entire event, the XX Sub -branch, XX Sub -branch, and XX Sub -branch are responsible for contacting the mall to implement the location and specific cooperation content;
2. The event is limited to customers holding the card with XX banks. The number of receiving quantity is subject to the details of this activity. The small ticket that day is only redeemed on the day, and the next day will not be redeemed;
3. The gift gifts on the spot shall prevail on the spot. Official micro -signal, gifts by sending gifts or clients from customers to outlets;
5. Event promotion: XX Bank Changsha Branch WeChat platform, radio, daily newspaper, Evening News, membership text messages, surrounding outlet lobby; step by step Gaosan shop, Changsha store, Changsha store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall WeChat, LOG promotion on the spot;
6. Select the appropriate location in the cooperative mall for activities to promote the event date. The specific arrangements are: Zhuzhou Sub -branch dock Wangfujing, Furong Road Sub -branch, Youyi Road Community Sub -branch The Yingxin Road Community Sub -branch is responsible for Tianhong Commercial Building. Hexi Sub -branch and Tongzipo Road Community Branch are responsible for Backgammon Venus Store.
The banking Mother’s Day event marketing plan 2. Activity purpose and significance:
In order to welcome the arrival of Mother’s Day, we will give our mother a blessing for mothers. The marketing volume of our products increases the ranking of the branch in the branch.
. Activity theme:
Prive the strong love of “Cao Cao Xin” for “Three Chunhui”.
. The organizer:
X X Bank Jinan Branch Business Department.
. Activity time:
x month x day -x month x day.
5. Event object:
all customers of XX banks.
6. Activity forms and content
In order to welcome the upcoming Mother’s Day, Minsheng Bank specially launched the “Memorial House Mother’s Day Series” from May 6th to May 9th. Huayu Hall, WeChat on the wall, WeChat greeting card, a series of special activities of Mother’s Day, will convey the strong love of “Cao Cao Xin” for “San Chunhui”. Participants can choose any way to give blessings to their mothers with their own actions, so that they can feel the warmth of spring. Online activities: As a fan of the WeChat public account of “Minsheng Bank Jinan Branch”, users can send blessings to mothers (can be text or photos), and participate in WeChat up wall activities. In the large -screen LED screen outside the Jinan Branch of the Jinlong Building People’s Livelihood Bank Jinan Branch, fans’ mothers will see the blessing of the city to display the city to make this blessing “witness”. The three greeting card templates designed with the theme of “Mother Love Eternal Livelihood” “Mom I Love You”; “Mother’s Day, I am by your side”; Customized permissions,
can share with WeChat friends and circle of friends after customization, so that mothers can feel the blessing of “private customization”.
offline activities mainly include: hall layout, presented carnations, free blue moon laundry liquid, and kitchen tableware.
The hall layout: In order to allow the hall to surround the strong love to the great mother, you can put a carnation at the door of the hall. First, give the customer the first visual impact of the customers who enter the hall. In addition, for the public district, wealth management area, the cash area is placed on a mini pot.
Gift gifts: All customers who buy gold products can give gold roses and a bouquet of carnations, and have the opportunity to participate in the makeup activities organized by our trip for free. For young female customers, it is recommended to recommend makeup activities on Thursday. For middle -aged female customers, it is recommended to give away the blue moonlight laundry liquid or kitchen tableware. As a fan of the WeChat public account of “Minsheng Bank Jinan Branch”, the three greeting card templates designed with the theme of “Mother Love Eternal Minsheng Heritage” “Mom I Love You”; “Mother’s Day, I am by your side”; “The World”; Among the favorite people “, you can also enjoy the custom authorization of editing text. After the customization is completed, you can share it with WeChat friends and friends circle to spread, so that mothers can feel the blessings of” private customization “.
Seven. The expected effect and outlook
The is only a few days after Mother’s Day, so the event plan was formulated based on the actual situation. The gift gifts are arranged according to our existing gifts, and the event of this Mother’s Day is just before the makeup activities. Two activities can be used for cross, and they can also increase marketing gimmicks. It is hoped that this event is not only for Mother’s Day event marketing, but also can be applied to various activities and marketing of various products, and it can also increase our marketing atmosphere.
The banking Mother’s Day event Marketing Plan 3. Determining marketing goals
The determination of marketing goals is particularly critical for the success or failure of event marketing planning. Different marketing goals are different. For banks, the goal of any marketing activities is to improve the benefits of banks, and at the same time, it includes related factors such as increasing brand awareness and influence, customer loyalty, and increasing market share.
. The formulation of activity marketing budgets
The event marketing budget is closely related to event marketing content. Therefore, at the beginning of the marketing budget in pointers, there should be a problem such as “how much should my marketing budget should be?” Obviously, there is only one answer to this question, which is how much will it cost to achieve the goal of this event marketing?
In general, the marketing budget of the event is mainly divided into promotion costs, material costs, venue lease fees, gift fees, transportation expenses, transportation expenses , Labor costs, other funds, etc. Among them, the most important thing is the promotion cost and material costs. Even the same type of activities, the marketing costs of different contents held in different regions are very different. Of course, the relationship between banks and the media will also have a great impact. In addition, the event marketing spare money is also an important part of the event marketing budget. It is used to avoid problems that the event marketing budget cannot be carried out normally.
. Clarifying the theme of activities of the event
The event marketing theme should be performed around the target of the event. Event marketing themes are often one of the difficulties of event marketing planning. For banking marketing planning, it is necessary to first use relevant data or market surveys as an analysis basis, and then choose suitable activity marketing themes. Secondly, analyze the content that may become the highlights of publicity, such as whether it is close to a certain season or festivals (various festivals such as Mid -Autumn Festival, National Day, etc.). Common needs, etc.
. Design activity marketing content
Cope marketing content is the core of event marketing planning, mainly including the design of the event time, the design of the activity form, the design of the activity copy, the design of the activity vision, the design of the event experience, the design of the event experience Wait for five parts.
1. The design of the activity time
The design of the activity time includes not only the design of the overall time, but also the time design of each part of the activity. Sometimes, when we hold a activity, it is often divided into three or more different time points to set up. How to arrange the connection and progress of each time point is the issue that we take important considerations in the active time design.
2. Activity form design
Cope marketing can adopt a variety of rich forms to attract customers. Such as outing activities, discussion activities, prize collection activities, etc. The design of activity is limited by the event marketing goals, event marketing budgets and event marketing themes.
3. Design of activity copywriting
The text content such as promotional language and main propaganda copywriting adopted by activities, all need to be designed during the marketing planning process. This is because the execution of the activity is often completed by many departments. Take the design of the bank card activity copy as an example. Generally, the main advertising slogan (less than 10 words), the main advertising copy (generally consisting of the same number of two characters, a half -sentence with a match), the main introduction copywriting (activity time, activity rules rules, the rules of activity rules And the standard version of the event notice), the main promotional documents (3, 400 words of activities, no include activity time, activity rules, activity notes, etc.).
4. Activity Vision Design
Cope marketing often involves the attraction or publicity of some perspective effects. For example, the color rendering of advertising, color matching of the venue. The design of the event vision should be based on the development direction of the marketing marketing.
5. The design of the event experience
It in the marketing strategy, direct interactive marketing activities are one of the important means to promote customer growth and increase customer viscosity. Among them, the actual experience of customers is extremely important. For example, when banks host outdoor activities such as outing, whether the route of the entire outing activity is reasonable, whether the customer can withstand factors such as physical strength should be fully considered.
5. Planning activity on -site execution
The implementation planning is mainly divided into several parts, personnel, materials, processes and other parts.
1 1. The venue
The event site execution first requires the planning problem. Which type of venue and venue arrangement should be planned. The choice of venue should consider two factors: whether it meets the requirements of the activity content and whether the venue allows customers to better participate in the event. For example, if we choose to set up a promotional point outdoors for activities, then we must consider whether this location is a gathering place for target customers and whether it will affect the normal walking of passers -by in the past.
2. Personnel
The planning of personnel mainly includes the number of on -site executors and the work cooperation between each other. For example, conference marketing must consider the reception staff of the meeting, the guidance personnel selected, the staff signed in the front desk, the on -site service staff, the photographer, the electronic equipment guarantee personnel, etc.
3. Materials
Mudging the planning mainly includes the various materials required for venue layout, various materials for marketing and promotion, various materials, prizes, etc. of the product, and other materials. We need the number of materials, quality, and time to prepare.
4. Process
The process planning is mainly for activities such as conferences and competitions. The planning of the process mainly refers to the success link of similar activities and considering the activities of participants.
The bank Mother’s Day activities marketing plan 4. On -site layout
(1) Entrance arrangement;
. The gate of the gate is 100m. The festive atmosphere at the time of opening is set off;
2. 1 large inflatable arch is set at the entrance. Or 1 pair of lanterns. Extremely atmospheric and majestic. The sticker on the arch is: “Congratulations to China XX Bank for grand opening”
3. Several flower baskets on both sides of the red carpet. Full of warmth, auspiciousness, and festiveness;
4. A pair of cartoons in front of the gate. It shows the peaceful atmosphere of “prosperous dog dedication. Auspicious money”.
(2) The layout of the building:
1. Several buses of congratulations to the building;
. Several congratulations on the hydrogen balloon in front of the bank or the top of the building.
3. The building pulls down a number of triangle ribbons.
(3) The layout of the business hall:
1. Several bonsai flowers are placed in the hall. Federation, natural, fashionable and warm;
. The ceiling hangs the financial package POP.
3. Anthology can be set up on both sides of the hall door.
4. Auspicious and festive red lanterns hanging on the lintel.
. Outdoor layout
The focus on the image near the development zone branch. Efforts to create a festive atmosphere of the opening celebration. By disseminating bank opening information. Attract consumers’ attention.
1. The opening of the branch of the branch on the street lamp rod.
2. Each wire rod is caught in triangular flag. (Depending on the scene)
3. The greening flag of the plug -in word with the greening of the street. (Depending on the scene)
. Etiquette planning:
1. The leaders of the relevant departments are required to participate in the celebration ceremony;
. R n 3. Invite media hosts to be the opening ceremony of the opening celebration. Pay the ceremony for the celebration ceremony;
4. Arrange several ladies of etiquette to provide a series of etiquette services for the opening celebration;
5. All staff members of the opening celebration are uniformly dressed. Perfect and consistent, unity of affinity. Show the cohesion and centripetal force of the unit;
6. Invite the lion dance team and band to help the opening celebration site;
7. Prepare gift bags and VIP certificates on the eve of the celebration;
8. Settings Sign in Taiwan, tables and chairs, sign -in supplies, and Taiwanese cards;
9. Prepare a number of chest flowers to facilitate the VIPs to wear;
10. Prepare to celebrate the ceremony 10 tube;
11. Prepare celebrations. The ribbon -cutting utensils and preparation gifts for the ritual;
12. Corresponding to the audio electrical equipment to create a festive atmosphere for the celebration site;
13. Invite media reporters to the event site. Write news. expand influence.
. Celebration procedures:
1, 8:00, all jobs are in place. Do everything before the celebration;
2, 8:30 to open the audio. Play beautiful songs. The active scene;
3, 9: 00 guests came one after another. Miss Etiquette provides a series of services;
4, 9:20 hosts are present. Introduce the profile and related matters of the branch;
5, 9:28 The host announces the beginning of the celebration ceremony. Under the guidance of Miss Etiquette, the guests accompanied by the beautiful and brisk and enthusiastic melody entered the ribbon -cutting scene. At this time, the drums were all gone. The lion mad dance. The host introduces the identity of the main gift guests one by one. After a while. Announce the speech procedure of leaders and guests:
① The president of the Development Zone Sub -branch gave a welcome speech;
② bank leadership speech;
③ special guest representative speech;
6, 9: 50 speech speech complete. Start cutting the ribbon. Miss Etiquette provides props. Guests cut the ribbon. At this time is the most exciting, most exciting, exciting and spectacular moment in the celebration. Drum music, male lion carnival, colorful paper flying, color balls lift off. The host’s enthusiastic speech pushed the entire celebration to a climax;
7, 10:00 celebrations ended. Guests visit the Development Zone Sub -branch.
8, 11:30 enrollment banquet. Thanks for guests.
The banking Mother’s Day event marketing plan 5 is to thank the new and old customers for their support and love, XX Bank Changsha Branch and step by step Gao Gaoshan Store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall for holding “Shopping with XX more and more exciting” second Season activities. The specific scheme is as follows:
. Activity time
May 10th of 20xx-May 30, May 30, Saturday, Mother’s Day
, event location
, Changsha Tianhong Department Store, Zhuzhou Wangfujing Mall
. Event content
) WeChat Bank follows gift
The on the day of the event, we can receive exquisite gifts from the official WeChat and Changsha branch of Changsha Branch ;
) Shopping has XX more and more exciting — swipe cards with gifts
1. A total of 138 yuan for a single card for a single card on the day of the event (limited to 100 copies per day); , Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall X times.
2. Single card cumulative card swipes on the day of the event to spend 638 yuan for a brand blanket (50 copies per day);
. During the event period, the cumulative daily card credit card can spend 3,000 yuan for the brand knife combination for the brand knife combination. A set (20 parts).
) One -stop account opening with gifts
The customers who spend 58 yuan during the event can go to our bank to open the card with a small shopping ticket (the starting amount is 3,000 yuan, and handle the one -stop type of electronic bank For business, open WeChat Bank to follow the signing) You can receive a set of rice sieve (2000 copies); and enjoy the special (gold card) debit card that handles the full fees of our bank.
four) Rites of the account
1. Three transactions of operating account transactions through XX bank mobile banking, 1,000 points per month, you can get 100 yuan as a card;
. Signing XX Bank WeChat Bank, and recharge the mobile phone with any amount, draw 1,000 per month, and get a 10 yuan call fee;
. Use XX bank card to pay 3 strokes online, 99 yuan per pen, get 100 per month, 100 monthly If you name, you can get a gift worth 250 yuan;
4. POS consumption transactions in the month of the month are 3 places, each of which over 999 yuan. The first 100 customers can get a gift worth 500 yuan;
5 2. In the month, I purchased wealth management products through the personal online banking of XX Bank, and 10 customers were drawn every month to get gifts worth 1,000 yuan.
) Mall promotional activities
It other promotional activities during the mall activities.
. Other activities:
1. The Internet banking department is responsible for the organizational and propaganda materials of the entire event. ;
2. The activity is limited to customers holding the card with XX banks. Receive the corresponding gifts. The small ticket that day is only redeemed on the day, and the next day will not be redeemed;
3. The gift gifts on the spot shall prevail on the spot. Official micro -signal, gifts by sending gifts or clients from customers to outlets;
5. Event promotion: XX Bank Changsha Branch WeChat platform, radio, daily newspaper, Evening News, membership text messages, surrounding outlet lobby; step by step Gaosan shop, Changsha store, Changsha store, Changsha Tianhong Department Store, Zhuzhou Wangfujing Shopping Mall WeChat, LOG promotion on the spot;
6. Select the appropriate location in the cooperative mall for activities to promote the event date. The specific arrangements are: Zhuzhou Sub -branch dock Wangfujing, Furong Road Sub -branch, Youyi Road Community Sub -branch The Yingxin Road Community Sub -branch is responsible for Tianhong Commercial Building. Hexi Sub -branch and Tongzipo Road Community Branch are responsible for Backgammon Venus Store.