1 thought on “[Wikipedia survey] The epidemic can not allow the car to turn from offline to online”
Fredrick
Text/Li Xiang 2019 was the year of the cold winter of the Chinese car market. The Chinese automobile circle, which has developed at a high speed, has completely unloaded its halo, caught in anxiety about the current survival and future development. With the arrival of the new year, this state not only did not show any signs of improvement, but has become more and more trend. It, in addition to the host factory, there are dealers. With the full outbreak of the epidemic, the days of dealers have been worsened, and many OEMs have adopted corresponding support policies to reduce the pressure of dealers to help the dealers cross the difficulties. At the same time, some after -sales service measures and online service measures have also been introduced to provide customers with a better service experience. The sound pointed out that the outbreak of this epidemic helps the retail transformation line of automobiles. With this problem, I also interviewed several friends around them. They have both media peers and media. Factory staff and non -automobile industry people, let’s listen to their views together. The manufacturers have “sent warmth” In starting from the domestic automotive market in early 2018, the inventory index of car dealers has exceeded 50%of the warning line for two consecutive years. According to data released by the China Automobile Circulation Association, in December 2019, the auto dealer inventory early warning index was 59.0%. Although it decreased by 3.5 percentage points from the previous month and a year -on -year decrease of 7.1 percentage points, it was still on the warning line. The signs of warmth in the market is not clear. The large -scale diffusion of the new coronary virus pneumonia is also allowed to make the dealer snow on the frost. As the so -called “Chunjiang Water Cooling Duck Prophet”, with the new coronary virus epidemic sweeping the country, major OEMs have launched a series of policies to support dealers, reducing the burden on dealers who are already under great pressure. The rejection of complete statistics, Volvo, Audi, Infiniti, Jaguar Land Rover, Beijing Hyundai, Dongfeng Yueda Kia, Dongfeng Nissan, BYD, Great Wall, GAC Trumpchi, FAW Pentium, Dongfeng Fengshen have released it. In order to “decompress” the dealer, the main measures include not evaluating the sales tasks in February, providing funding subsidies, providing funding support, promotional policy support, and online training. In addition, many car companies have proposed policies such as extended warranty and free rescue of roads for extended warranty and 24 -hour roads. Id the 4S shop in Beijing is still opening the door? In order to understand the true working status of the dealer today, the author also consulted several friends who work in dealers, and the answers they got were also diverse. However, they all stated that their 4S shops have been on vacation, and maintenance is suspended, and the rescue department will be reserved. The friend who worked at an independent brand dealer told the author that the benefits of their stores were originally average. Whether they can be resumed on February 10, they dare not pack tickets. “In addition to several responsible for rescue in the store Colleagues take turns to take the remaining employees on duty. ” . The employees of another German joint venture brand dealer made a completely opposite voice. He said that he had resumed work in the fifth day of the New Year and started to rest after a few days of class. Maintenance colleagues are also holiday, but they are ready to maintain customers. Another employee from luxury brand dealers also expressed similar views, “We sell it here, and the workshop is definitely busy.” The most shocked by the author is a new energy brand. An employee responsible for the sales of the brand’s vehicle told the author that each of them set up at least one hundred people WeChat groups. Consumers who wait and see can also demonstrate the functions of the vehicle through them or invite the owners every day, and even live on a platform. When the author asked him if it was effective, he said that the recent trading volume was still declining compared to the Spring Festival. “The factory has stopped working, and the imports can be delivered on time. will the car sales turn online will it be accepted? In related policies mentioned above, most of the concepts of “online exhibition halls” are included. In simple terms, it is to save consumers in the store to watch the car in the store. Let the potential consumers watch the car through mobile phones, computers, PAD and other devices at any time, and place orders online. According to the author’s interview with a new energy brand salesperson, it seems that this approach does have really worked. Is the traditional dealer’s model changed in the future? “Will you accept the car online?” With such a question, the author interviewed 5 friends randomly. I friends A (editor of a certain car media): There is no problem, and now the 4S shop model is also cultivated. Now because of this epidemic, the OEMs can re -cultivate consumers’ car purchase methods and transfer online to the online online. It is a trend in the future. The friend B (a new power employee of a car): Of course accept it, after all, we do this. I friends C (a certain independent brand medium): I personally accept it, but I am afraid that it is impossible to buy our brand. I friends D (a bank staff): No, I just bought the car a while before. When I bought it, the two 4S shops that were less than 10 kilometers were also configured by 5,000. I would rather run by myself. Run. I friends E (editor of a car media): I ca n’t accept it. How can I not try before buying a car? In my opinion, the model of online car purchase can only be used as the expansion function of traditional dealers’ services in the future. Although the economy has developed rapidly today, buying cars is still a major consumption for most or even most families. It is still necessary to see it if you can see it. In the state of not testing and seeing the real car, I am afraid that many people will be discouraged. This from the authors of the car home car, does not represent the point of view of the car home.
Text/Li Xiang
2019 was the year of the cold winter of the Chinese car market. The Chinese automobile circle, which has developed at a high speed, has completely unloaded its halo, caught in anxiety about the current survival and future development. With the arrival of the new year, this state not only did not show any signs of improvement, but has become more and more trend.
It, in addition to the host factory, there are dealers. With the full outbreak of the epidemic, the days of dealers have been worsened, and many OEMs have adopted corresponding support policies to reduce the pressure of dealers to help the dealers cross the difficulties. At the same time, some after -sales service measures and online service measures have also been introduced to provide customers with a better service experience.
The sound pointed out that the outbreak of this epidemic helps the retail transformation line of automobiles. With this problem, I also interviewed several friends around them. They have both media peers and media. Factory staff and non -automobile industry people, let’s listen to their views together.
The manufacturers have “sent warmth”
In starting from the domestic automotive market in early 2018, the inventory index of car dealers has exceeded 50%of the warning line for two consecutive years. According to data released by the China Automobile Circulation Association, in December 2019, the auto dealer inventory early warning index was 59.0%. Although it decreased by 3.5 percentage points from the previous month and a year -on -year decrease of 7.1 percentage points, it was still on the warning line.
The signs of warmth in the market is not clear. The large -scale diffusion of the new coronary virus pneumonia is also allowed to make the dealer snow on the frost. As the so -called “Chunjiang Water Cooling Duck Prophet”, with the new coronary virus epidemic sweeping the country, major OEMs have launched a series of policies to support dealers, reducing the burden on dealers who are already under great pressure.
The rejection of complete statistics, Volvo, Audi, Infiniti, Jaguar Land Rover, Beijing Hyundai, Dongfeng Yueda Kia, Dongfeng Nissan, BYD, Great Wall, GAC Trumpchi, FAW Pentium, Dongfeng Fengshen have released it. In order to “decompress” the dealer, the main measures include not evaluating the sales tasks in February, providing funding subsidies, providing funding support, promotional policy support, and online training. In addition, many car companies have proposed policies such as extended warranty and free rescue of roads for extended warranty and 24 -hour roads.
Id the 4S shop in Beijing is still opening the door?
In order to understand the true working status of the dealer today, the author also consulted several friends who work in dealers, and the answers they got were also diverse. However, they all stated that their 4S shops have been on vacation, and maintenance is suspended, and the rescue department will be reserved.
The friend who worked at an independent brand dealer told the author that the benefits of their stores were originally average. Whether they can be resumed on February 10, they dare not pack tickets. “In addition to several responsible for rescue in the store Colleagues take turns to take the remaining employees on duty. ”
. The employees of another German joint venture brand dealer made a completely opposite voice. He said that he had resumed work in the fifth day of the New Year and started to rest after a few days of class. Maintenance colleagues are also holiday, but they are ready to maintain customers. Another employee from luxury brand dealers also expressed similar views, “We sell it here, and the workshop is definitely busy.”
The most shocked by the author is a new energy brand. An employee responsible for the sales of the brand’s vehicle told the author that each of them set up at least one hundred people WeChat groups. Consumers who wait and see can also demonstrate the functions of the vehicle through them or invite the owners every day, and even live on a platform.
When the author asked him if it was effective, he said that the recent trading volume was still declining compared to the Spring Festival. “The factory has stopped working, and the imports can be delivered on time.
will the car sales turn online will it be accepted?
In related policies mentioned above, most of the concepts of “online exhibition halls” are included. In simple terms, it is to save consumers in the store to watch the car in the store. Let the potential consumers watch the car through mobile phones, computers, PAD and other devices at any time, and place orders online. According to the author’s interview with a new energy brand salesperson, it seems that this approach does have really worked. Is the traditional dealer’s model changed in the future?
“Will you accept the car online?” With such a question, the author interviewed 5 friends randomly.
I friends A (editor of a certain car media): There is no problem, and now the 4S shop model is also cultivated. Now because of this epidemic, the OEMs can re -cultivate consumers’ car purchase methods and transfer online to the online online. It is a trend in the future.
The friend B (a new power employee of a car): Of course accept it, after all, we do this.
I friends C (a certain independent brand medium): I personally accept it, but I am afraid that it is impossible to buy our brand.
I friends D (a bank staff): No, I just bought the car a while before. When I bought it, the two 4S shops that were less than 10 kilometers were also configured by 5,000. I would rather run by myself. Run.
I friends E (editor of a car media): I ca n’t accept it. How can I not try before buying a car?
In my opinion, the model of online car purchase can only be used as the expansion function of traditional dealers’ services in the future. Although the economy has developed rapidly today, buying cars is still a major consumption for most or even most families. It is still necessary to see it if you can see it. In the state of not testing and seeing the real car, I am afraid that many people will be discouraged.
This from the authors of the car home car, does not represent the point of view of the car home.