What is user portrait analysis? Create a dimension method, where is the value of the perspective?

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  1. User portrait analysis is a personal image reflecting the imagination of the company’s core customer base. The writing of user portrait analysis is just like individuals are real, but at the same time, they also reflect the common attributes of a group of people. They are semi -fiction, because they are not a specific individual, but their characteristics should be collected from observation of real -world users.

    The user portrait analysis aims to reliably and truly reflect how a group of people expect how a group of people will participate in products, services, or activities to establish a useful software application. The user configuration file promotes the application and terms of the application. For example, menu, functions and controls are packed according to the user’s functional requirements. Software organization tasks and task sequences, as well as software language. Its use depends on understanding who they are and how they do their job.

    The user portrait analysis is also important when the design company customizes the application. Under normal circumstances, it is necessary to customize unique marketing methods for each customer, because the work practice of an enterprise is unique. The company’s work not only knows unique marketing methods, but also needs to understand how software is implemented, especially how to use them. With the analysis of user portraits, there will be designers who can design according to the user’s attributes. For example, if a task sequence is new for relative novices, there will be a new task sequence. Computer user design can guide them with steps of wizard or restricted design.

    The user portrait analysis, you have to mention user data documents. They are very similar but completely different although they are often confused. We can see user portraits as a fictional role, which is a suitable user based on the user’s personal data. The character describes the individual of a group of users. This person has a name or photo, which describes the person’s personal and work goals, skills, expectations, key tasks, the relationship with other users. Each user configuration file may have more than one role. User data files describe only the characteristic range of a user role, not the characteristics of a single fictional user. rnrn用户画像可以从哪些维度展开分析rn rn 人口特征——年龄、性别、地点rn rn 职业经历——职称、工作年限、 Brief. Job description, company division of labor-

    authoritative degrees-cross-business decision-making process or in business processes, at the enterprise, department level or regional level
    n Scales, distribution, facilities, structural organizations

    Education and training -degree/professional, certificate; specialized training,

    computer experience -average usage rate, Internet usage. Hardware use

    . How to analyze and create user portraits.

    The characters created are not just one, it reflects the real behavior, attitude, skills, motivation and goals of the target user in the product field.

    a) Analysis of target -oriented portrait. The purpose of the target -oriented character is to study what processes and work flows the user wants to use to achieve their goals. The research work has been done enough, and now we have to design the target.

    b) Portrait analysis based on customer. Research on the role that users usually play in real life can help us make better product design decisions.

    c) The character design that can be participated. This idea is to create a real 3D user rendering by using characters. The more people come into contact with the characters and regard them as a “real” role; the more likely they will consider these characters in the design process and want to use the best products to serve them. These characters have studied users’ emotions, psychology, and backgrounds, and they are related to their current tasks.

    d) Fictional characters. Fictional characters are not produced from user research, but from the experience of user experience design teams. It requires the team to provide a picture based on their interaction with the user base and products to provide a picture. Acquired with the target -oriented character

    For user research, the character portrait analysis can be built well as:

    , background research. Background research includes the first step of understanding customers. Researching the industry, their information, their competitors, and carefully studying their social media is a good way to study customers, and it is also a good start to find information.

    two, qualitative research. This research is conducted by customer interviews, face -to -face user testing, sliding survey and online chat. This is the most direct contact with the research object, which usually allows you to get the best personal judgment on what you want to know.

    three, observation research. The core of observation research is to see the result of the user interact with the website in the natural environment, because it can show researchers’ behavior of users without guidance.

    four, quantitative research. General network and data analysis, event tracking, funnel reports, and other statistics on the website, these data have affected the interaction of users on the website.

    . What challenges will be faced with user portrait analysis

    In in -depth user portraits need to allocate a lot of time and resources. User interviews, or relying on small -scale user data sets, and broadly infer, this will lead to inaccurate user portrait analysis of the enterprise’s user portrait. This inevitably leads to unreliable or highly speculated user characters. To make matters worse, the work team does not conduct any research work, but collects and forms user files based on their own intuition or experience. The role formed in this way is problematic, because their development is accompanied by internal prejudice of team members, and this prejudice will judge or determine the needs of users in advance. The narrow observation of specific users will also excessively or underestimate certain characteristics.

    Summary

    The character portrait analysis is a fictional role. We can create these roles according to the results of the research to indicate that you may use your services, products, websites, or brands in a similar way. Different user types. Creating a role will help you understand the user’s needs, experience, behavior and goals. It can also help you get rid of the predicament. It can help you recognize different people with different needs and expectations, and it can also help you determine the users who want to design for it. The character portrait analysis makes the design task less complicated. It can guide the corresponding conceptual process, and it can also help achieve the goal of creating a good user experience as a target user group.

    The design of products, services and solutions based on the preferences of the design team. In many people -centered design disciplines, it has been sorted out and studied some trends and modes in the data. Standard practice. Therefore, user portraits are not describing real people, but to form your role based on the real data collected from multiple individuals, so as to scientifically guide your marketing practice.

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