1 thought on “Why are the e -commerce industry rushing, but the social network is only the only one WeChat?”
Judith
There is a formula that the value of social software is directly proportional to the number of users. This makes it difficult to shake the status of WeChat. Some time ago, Lao Luo made a bullet message, claiming that the function is more humane than WeChat. Your friends are not on it. Will you use it? You only have a few friends on it. Do you use it? This is the most difficult reason for social products. It is worthless if the number of users does not reach a certain scale. and Taobao and Pinduoduo are a bilateral platform. Only the connection between the merchant and the user. Some merchants will have users, and the user’s stickiness is extremely weak. Id I think this is determined by the attributes of the chat social software itself: Propeted to point out a point. The chat social is indeed the only one in Tencent, but it is not only WeChat. QQ is still huge at present. User groups, QQ and WeChat occupy most of the market for Chinese chat social. The e -commerce industry can be chased, because the transfer cost of users to switch shopping websites or APPs is not high. It may only need to register a account, and then help a bank card to complete the switch to the new platform. E -commerce APP is a very personal app that can fully decide whether to change a shopping website. And this is not the case for the Chat Social APP. He has a transfer cost in it. first talk about the social network of strangers. Because the socialization of strangers is limited by supervision (in order to prevent criminals from conducting criminal activities), it is not so good. The important point of socializing in acquaintances in acquaintances is that if your friend uses a software, you must also use the same software with him, otherwise you cannot communicate. In terms of chat, Tencent’s QQ entered the battlefield earlier and successfully harvested a large number of users. After that, Tencent launched WeChat. When WeChat was first launched, it could be recorded with QQ one -click. This turned the channel for QQ users to the WeChat user, and then WeChat was slowly accepted by the public. When most of the people you know are using the same chat software, you must be the next to get in touch with them. In this way, a closed loop is formed. In this cycle, more and more people are inseparable from WeChat and QQ. It, if you find a better chat software, but your friends are not above, your transfer cost is huge, you have to persuade you to know the important person you know to download and use it. It may be completed, you can only use more popular WeChat and QQ with the public. In in summary, Tencent has no major changes. As long as most people are still using WeChat and QQ, people must continue to use them because they inertia, and they cannot be like e -commerce. Because e -commerce is not social. It is a matter between individuals and sellers. Individuals can change the platform at will not affect their own shopping. WeChat is social. Your chat requires many friends on the same platform. If your friends use WeChat, you are not convenient to use rice chat, nailing and other chat tools. each e -commerce platform has its own characteristics to attract consumers of different groups. WeChat is a unique family, and Chinese people like to get together.
Thexin deer in the e -commerce industry is right, because e -commerce fights, the people are profitable. Alibaba, Tmall, Taobao, Jingdong, Pinduoduo, Gome, Suning, every promotion of e -commerce platforms, such as the promotion of mid -618, Double Eleven, 10 % of this platform, the platform is a hundred discounts of 100 discounts. Fifteen, there is also the speed and after -sales of the goods, so there are more e -commerce platforms, which is a good thing for our ordinary people. The recent e -commerce routines have many more, and I do n’t understand, but 8 years ago in JD.com and Gome’s electricity fighting was a real gold and silver fire. In May 2012, Liu Qiangdong Weibo Weibo Published the “National Recruitment of Gome Suning Price Observer, 5,000 stores across the country, each store is equipped with two Suning and Gome price observer. No matter which product, it is 10 % lower than them. In the past, the comparison price of the APP of Suning and Gome Mall was opened. Once the price of Jingdong Electric is high, the coupon will be issued immediately to ensure that it is 10 % lower than Gome. It is 15 % lower than Jingdong. The fairy fight, the people benefit.
Socially. Within 20 years, Tencent has made the first fold, from QQ in 2000 to WeChat in 2013, to WeChat to transmit users to 2020, by 2020, by 2020, by 2020, by 2020 During the year, the cannon fodder has SMN, Fetion, contacts, and so on. The independent advantage of WeChat is complete function, convenient communication, strict funding control, and being recognized by everyone. We need relatives and friends to use a platform. If there are too many social platforms, seven aunts and eight grandma, colleagues and friends, how to communicate in urgent matters, first call to ask which social software you are using? Download, register, and then communicate? Nothing is cold.
This I have commented in other posts. As far as Nanshan Pis winkee is concerned, do you think Tencent will allow others to shake his dominant position? Intersection A little bit of signs will let it catch it in the bud. Do you think there will be new social software? Didn’t you pay attention to this period of time?
There is a formula that the value of social software is directly proportional to the number of users. This makes it difficult to shake the status of WeChat. Some time ago, Lao Luo made a bullet message, claiming that the function is more humane than WeChat. Your friends are not on it. Will you use it? You only have a few friends on it. Do you use it? This is the most difficult reason for social products. It is worthless if the number of users does not reach a certain scale.
and Taobao and Pinduoduo are a bilateral platform. Only the connection between the merchant and the user. Some merchants will have users, and the user’s stickiness is extremely weak.
Id I think this is determined by the attributes of the chat social software itself:
Propeted to point out a point. The chat social is indeed the only one in Tencent, but it is not only WeChat. QQ is still huge at present. User groups, QQ and WeChat occupy most of the market for Chinese chat social.
The e -commerce industry can be chased, because the transfer cost of users to switch shopping websites or APPs is not high. It may only need to register a account, and then help a bank card to complete the switch to the new platform. E -commerce APP is a very personal app that can fully decide whether to change a shopping website. And this is not the case for the Chat Social APP. He has a transfer cost in it.
first talk about the social network of strangers. Because the socialization of strangers is limited by supervision (in order to prevent criminals from conducting criminal activities), it is not so good.
The important point of socializing in acquaintances in acquaintances is that if your friend uses a software, you must also use the same software with him, otherwise you cannot communicate. In terms of chat, Tencent’s QQ entered the battlefield earlier and successfully harvested a large number of users. After that, Tencent launched WeChat. When WeChat was first launched, it could be recorded with QQ one -click. This turned the channel for QQ users to the WeChat user, and then WeChat was slowly accepted by the public. When most of the people you know are using the same chat software, you must be the next to get in touch with them. In this way, a closed loop is formed. In this cycle, more and more people are inseparable from WeChat and QQ.
It, if you find a better chat software, but your friends are not above, your transfer cost is huge, you have to persuade you to know the important person you know to download and use it. It may be completed, you can only use more popular WeChat and QQ with the public.
In in summary, Tencent has no major changes. As long as most people are still using WeChat and QQ, people must continue to use them because they inertia, and they cannot be like e -commerce.
Because e -commerce is not social. It is a matter between individuals and sellers. Individuals can change the platform at will not affect their own shopping.
WeChat is social. Your chat requires many friends on the same platform. If your friends use WeChat, you are not convenient to use rice chat, nailing and other chat tools.
each e -commerce platform has its own characteristics to attract consumers of different groups. WeChat is a unique family, and Chinese people like to get together.
Thexin deer in the e -commerce industry is right, because e -commerce fights, the people are profitable. Alibaba, Tmall, Taobao, Jingdong, Pinduoduo, Gome, Suning, every promotion of e -commerce platforms, such as the promotion of mid -618, Double Eleven, 10 % of this platform, the platform is a hundred discounts of 100 discounts. Fifteen, there is also the speed and after -sales of the goods, so there are more e -commerce platforms, which is a good thing for our ordinary people.
The recent e -commerce routines have many more, and I do n’t understand, but 8 years ago in JD.com and Gome’s electricity fighting was a real gold and silver fire. In May 2012, Liu Qiangdong Weibo Weibo Published the “National Recruitment of Gome Suning Price Observer, 5,000 stores across the country, each store is equipped with two Suning and Gome price observer. No matter which product, it is 10 % lower than them. In the past, the comparison price of the APP of Suning and Gome Mall was opened. Once the price of Jingdong Electric is high, the coupon will be issued immediately to ensure that it is 10 % lower than Gome. It is 15 % lower than Jingdong.
The fairy fight, the people benefit.
Socially. Within 20 years, Tencent has made the first fold, from QQ in 2000 to WeChat in 2013, to WeChat to transmit users to 2020, by 2020, by 2020, by 2020, by 2020 During the year, the cannon fodder has SMN, Fetion, contacts, and so on.
The independent advantage of WeChat is complete function, convenient communication, strict funding control, and being recognized by everyone. We need relatives and friends to use a platform. If there are too many social platforms, seven aunts and eight grandma, colleagues and friends, how to communicate in urgent matters, first call to ask which social software you are using? Download, register, and then communicate? Nothing is cold.
This I have commented in other posts. As far as Nanshan Pis winkee is concerned, do you think Tencent will allow others to shake his dominant position? Intersection A little bit of signs will let it catch it in the bud. Do you think there will be new social software? Didn’t you pay attention to this period of time?