1 thought on “What is the development space of the club?”
Carlos
Nowadays, the development of the clubs in our country has tended to develop diversified. Xiaobian Zhe Dong summarized the following points: 1. Complexation -containing a variety of complex relationships. Urban relations: Urban clubs will be more in urban complexes. The upgrading of the complex and the economic relationship of the city make the subdivision and integration of the club’s relationship with other functional relationships (such as retail, entertainment, apartments, etc.). Wanda Plaza is the representative of them. After years of development, the functional forms of various functions have created a charming city center. In internal relationships: The internal function of the club is becoming more and more diverse. The development of the hotel enables the comprehensive function of the club to contain more other attributes. Conference, catering, entertainment and hotel’s own functional attributes. 2. Internationalization -competition between international brands and local brands forms a new pattern. The well -known international club management company has entered China for many years. It is adapted to the Chinese market according to customer needs. Club functions are rich in more facilities suitable for Chinese national conditions and occupy more market share. Tjin brands such as Wanda are accelerating expansion, forming their own brands and standards, exerting their own advantages in understanding the Chinese customer market, and aligning with international brands in hardware and software construction. 3. Type diversification -various types of clubs appear, occupying different market segments. The high -end star club and economy club are the rapid development of the club. But more and more mature markets have spawned more types of clubs: independence, clubs, destinations, and so on. With high -end and personalized design and services, these segmented products have brought unique feelings to customers of different tastes and hobbies. For example, the “W” hotel is the representative. This puts forward higher requirements for the design of the club. Different types of hotels will highlight different theme functions. Different from general types of high -end hotels, focusing on the theme of the hotel’s theme. From the space area, space form, and later decoration, etc. , Create personalized products. 4. Differential —— Make differentiated products at homogeneous hotels. The competition trend of the same level clubs is obvious. Under the same conditions, it will highlight the value of the hotel and win more target customer bases. For example, the city center hotel is positioned as different types: conference type, business type, etc., robbing different target customers. It also has its own characteristics, such as high -end restaurants, special SPAs, etc., attracting customers to consume. The design should fully integrate these basic elements and highlight the focus to improve the design. 5. Humanity -Design adheres to people -oriented, and consider more guest feelings. In the preliminary planning and design, more considering market and target customers, creating suitable products for them, and fully considering the applicability of this group and corresponding privacy. If the business type is located, the room scale must be considered in the design of the rooms to better place furniture: the setting of double bed or large bed, the location of the office platform, the consideration of the rooms in the room, the more convenient and comfortable use of the bathroom, etc. , The talk function of the lobby bar in the public district, the more convenient full -day meal in the catering area. This is the factors that are fully considered at the beginning of the design positioning. Hotel quality and comments. 6. Science and technology -more network application functions. This design to fully consider the development trend of the Internet and cloud computing, so that network services and terminal control can be closer to users. Booking, ordering, and personalized requirements of guests can be quickly solved. For example, in the room, guests can directly use the mobile phone to connect to remotely controlled room facilities, or directly use mobile phones to book, pay, check out, order meals, meetings and other services. This needs to be completed in the initial planning to work closely with the architectural design. 7. Green -the application of green energy -saving technology. The building is a high -energy product. The trend of architectural development is energy conservation and environmental protection, and it is also a manifestation of corporate social responsibility, which can better save corporate operating costs. The operation of the club is a long cycle operation, the design and use of green energy -saving, which will shorten the recycling cycle of the club and better the sustainable development.
Nowadays, the development of the clubs in our country has tended to develop diversified. Xiaobian Zhe Dong summarized the following points:
1. Complexation -containing a variety of complex relationships.
Urban relations: Urban clubs will be more in urban complexes. The upgrading of the complex and the economic relationship of the city make the subdivision and integration of the club’s relationship with other functional relationships (such as retail, entertainment, apartments, etc.). Wanda Plaza is the representative of them. After years of development, the functional forms of various functions have created a charming city center.
In internal relationships: The internal function of the club is becoming more and more diverse. The development of the hotel enables the comprehensive function of the club to contain more other attributes. Conference, catering, entertainment and hotel’s own functional attributes.
2. Internationalization -competition between international brands and local brands forms a new pattern.
The well -known international club management company has entered China for many years. It is adapted to the Chinese market according to customer needs. Club functions are rich in more facilities suitable for Chinese national conditions and occupy more market share.
Tjin brands such as Wanda are accelerating expansion, forming their own brands and standards, exerting their own advantages in understanding the Chinese customer market, and aligning with international brands in hardware and software construction.
3. Type diversification -various types of clubs appear, occupying different market segments.
The high -end star club and economy club are the rapid development of the club. But more and more mature markets have spawned more types of clubs: independence, clubs, destinations, and so on. With high -end and personalized design and services, these segmented products have brought unique feelings to customers of different tastes and hobbies. For example, the “W” hotel is the representative. This puts forward higher requirements for the design of the club. Different types of hotels will highlight different theme functions. Different from general types of high -end hotels, focusing on the theme of the hotel’s theme. From the space area, space form, and later decoration, etc. , Create personalized products.
4. Differential —— Make differentiated products at homogeneous hotels.
The competition trend of the same level clubs is obvious. Under the same conditions, it will highlight the value of the hotel and win more target customer bases. For example, the city center hotel is positioned as different types: conference type, business type, etc., robbing different target customers. It also has its own characteristics, such as high -end restaurants, special SPAs, etc., attracting customers to consume. The design should fully integrate these basic elements and highlight the focus to improve the design.
5. Humanity -Design adheres to people -oriented, and consider more guest feelings.
In the preliminary planning and design, more considering market and target customers, creating suitable products for them, and fully considering the applicability of this group and corresponding privacy. If the business type is located, the room scale must be considered in the design of the rooms to better place furniture: the setting of double bed or large bed, the location of the office platform, the consideration of the rooms in the room, the more convenient and comfortable use of the bathroom, etc. , The talk function of the lobby bar in the public district, the more convenient full -day meal in the catering area. This is the factors that are fully considered at the beginning of the design positioning. Hotel quality and comments.
6. Science and technology -more network application functions.
This design to fully consider the development trend of the Internet and cloud computing, so that network services and terminal control can be closer to users. Booking, ordering, and personalized requirements of guests can be quickly solved. For example, in the room, guests can directly use the mobile phone to connect to remotely controlled room facilities, or directly use mobile phones to book, pay, check out, order meals, meetings and other services. This needs to be completed in the initial planning to work closely with the architectural design.
7. Green -the application of green energy -saving technology.
The building is a high -energy product. The trend of architectural development is energy conservation and environmental protection, and it is also a manifestation of corporate social responsibility, which can better save corporate operating costs. The operation of the club is a long cycle operation, the design and use of green energy -saving, which will shorten the recycling cycle of the club and better the sustainable development.