2 thoughts on “How can the e -commerce industry send text messages to attract customers?”
Wilfred
1. Set a feasible goal for SMS Nowadays, many e -commerce send text messages anxiously, often sending activities SMS to users. After seeing it Yu Li, this causes the SMS conversion rate in essence is not high. In fact, when sending text messages to users, set a small goal first, and then achieve this small goal through SMS, and then slowly increase user attention (not a group of sending one or twice to win customer attention to the attention of customers’ attention. It needs long -term persistence), the user’s attention is high, and the conversion rate is naturally high. . A good start to leave a good impression on the user Generally when we read SMS, we will sweep at a glance. At that time, let the user think that this text message is related to me, I have to see it. So the general text message at the beginning of SMS needs to attract the favor of customers, so that users are interested in reading: , such as [e -commerce name] ?? (If it is a member of the e -commerce company, they Know the text message who sent it) xx/lady or respected xx ?? (users are more concerned about information related to them) xx products XX fold discount, XX discount? (User will follow the product The related strength of discounts) . Don’t want to eat a fat man in one bite A many e -commerce companies feel that there is no effect when sending a SMS (or just send it once on the holidays, other times at all times will not be sent at all at all times, and no other time will not be sent at all at all times. ), This is often a case of “eating a fat man”. Imagine that the user does not know you well. Will you buy your product with a text message? I think this is impossible. I only use SMS to let users understand you, trust you, and then I can buy your product. . Filter the right target user not to say that all users will buy your products. There are demand for the product and trust your users. Users, to screen suitable target users through SMS, so as to move the user step by step through SMS, so that the conversion rate of SMS will be high. This reminder: Here the e -commerce must write the text message copy in advance, the content should be considered repeatedly, simple and clear (the general SMS number is within 70 to 300 words), and it must be considered from the perspective of the user. Can a good text message be myself? This can send text messages to resonate.
1. Set a feasible goal for SMS
Nowadays, many e -commerce send text messages anxiously, often sending activities SMS to users. After seeing it Yu Li, this causes the SMS conversion rate in essence is not high.
In fact, when sending text messages to users, set a small goal first, and then achieve this small goal through SMS, and then slowly increase user attention (not a group of sending one or twice to win customer attention to the attention of customers’ attention. It needs long -term persistence), the user’s attention is high, and the conversion rate is naturally high.
. A good start to leave a good impression on the user
Generally when we read SMS, we will sweep at a glance. At that time, let the user think that this text message is related to me, I have to see it.
So the general text message at the beginning of SMS needs to attract the favor of customers, so that users are interested in reading:
, such as [e -commerce name] ?? (If it is a member of the e -commerce company, they Know the text message who sent it)
xx/lady or respected xx ?? (users are more concerned about information related to them)
xx products XX fold discount, XX discount? (User will follow the product The related strength of discounts)
. Don’t want to eat a fat man in one bite
A many e -commerce companies feel that there is no effect when sending a SMS (or just send it once on the holidays, other times at all times will not be sent at all at all times, and no other time will not be sent at all at all times. ), This is often a case of “eating a fat man”. Imagine that the user does not know you well. Will you buy your product with a text message? I think this is impossible. I only use SMS to let users understand you, trust you, and then I can buy your product.
. Filter the right target user
not to say that all users will buy your products. There are demand for the product and trust your users. Users, to screen suitable target users through SMS, so as to move the user step by step through SMS, so that the conversion rate of SMS will be high.
This reminder: Here the e -commerce must write the text message copy in advance, the content should be considered repeatedly, simple and clear (the general SMS number is within 70 to 300 words), and it must be considered from the perspective of the user. Can a good text message be myself? This can send text messages to resonate.
SMS messages in the e -commerce industry are generally linked. This is good for controlling data information and customer direct order effects.