1 thought on “Not “raising baby” but “raising baby”, the consumption concept of generation Z will make you eye -opening”
Brendan
What do I like by generations? The is active in major circles, such as “tide play circle”, “national tide circle”, “star chasing circle”, “tide shoe ring”, etc., even if you are shy in the pocket What are they interested in? Based on this, the MOB Research Institute released the “Insight Report of” Tide Power “in Gen Z in 2021”, which studied their circle culture.
has a set of nourishment, more than 3,000 years of annual spending The blind box of the fire in the past two years, everyone must know it. The boy’s picture, he introduced to the author, “I play the blind box and enter the pit in 2019. When there is a girlfriend, I play with my girlfriend. The two especially like The unknown and exciting excitement. There are many situations in the whole set, so a large part of the income is used on the blind box. “ although the blind box is the most popular way of entertainment at the moment, but this is For the Cenage Z -generation consumers with a high circle of attributes, there is another circle, which brings together the “rich generation” young people -Yangwa. The “raising baby” is not the other “raising baby”. It has a more subdivided circle in the tide game, which is the BJD doll (Ball Joint Doll throughout the process). BJD dolls can not only replace clothing, but also modify makeup, change hands, feet, hair, and even eyeballs.
As shown in the figure above, more than 2 adults of the generation BJD doll consumers spend more than 3,000 yuan “collar baby”, more than 30 % of more than 1,000 yuan for follow -up “raising baby” Essence In fact, it can be clearly seen that the new generation of consumers can spend heavy money for what they are interested in themselves, and they can also explain that their consumption concepts are more inclined to subjective interest consumption. Therefore, they are about to or have become the main consumer for the mother and baby market. For brands and businesses, they are facing the breakthrough of the maternal and infant industry changes. “What do they like?” The purchase behavior and decision -making of generations Z actually depends on their interests, which is also the circle we often say. If you want to understand them in -depth, you must expose, strengthen consumer scenarios and brand concepts on their active platforms. “To make the products they like.” This, in fact, in the process of visiting the market, many store owners have mentioned, and they are also the standard for their selection. However, it is relatively difficult in actual operation. Throughout the mother and baby industry, many bosses are post -60s and post -70s. There are conceptual differences in the actual situation of the post -95s and post -00s. . For example, they do not “support the baby”, but it is difficult to understand that it is difficult to understand the BJD doll. However, in my opinion, the most important thing to know about them is to accept their preferences. The confidant and knowing one another.
What do I like by generations?
The is active in major circles, such as “tide play circle”, “national tide circle”, “star chasing circle”, “tide shoe ring”, etc., even if you are shy in the pocket What are they interested in?
Based on this, the MOB Research Institute released the “Insight Report of” Tide Power “in Gen Z in 2021”, which studied their circle culture.
has a set of nourishment, more than 3,000 years of annual spending
The blind box of the fire in the past two years, everyone must know it. The boy’s picture, he introduced to the author, “I play the blind box and enter the pit in 2019. When there is a girlfriend, I play with my girlfriend. The two especially like The unknown and exciting excitement. There are many situations in the whole set, so a large part of the income is used on the blind box. “
although the blind box is the most popular way of entertainment at the moment, but this is For the Cenage Z -generation consumers with a high circle of attributes, there is another circle, which brings together the “rich generation” young people -Yangwa.
The “raising baby” is not the other “raising baby”.
It has a more subdivided circle in the tide game, which is the BJD doll (Ball Joint Doll throughout the process). BJD dolls can not only replace clothing, but also modify makeup, change hands, feet, hair, and even eyeballs.
As shown in the figure above, more than 2 adults of the generation BJD doll consumers spend more than 3,000 yuan “collar baby”, more than 30 % of more than 1,000 yuan for follow -up “raising baby” Essence
In fact, it can be clearly seen that the new generation of consumers can spend heavy money for what they are interested in themselves, and they can also explain that their consumption concepts are more inclined to subjective interest consumption.
Therefore, they are about to or have become the main consumer for the mother and baby market. For brands and businesses, they are facing the breakthrough of the maternal and infant industry changes.
“What do they like?”
The purchase behavior and decision -making of generations Z actually depends on their interests, which is also the circle we often say. If you want to understand them in -depth, you must expose, strengthen consumer scenarios and brand concepts on their active platforms.
“To make the products they like.”
This, in fact, in the process of visiting the market, many store owners have mentioned, and they are also the standard for their selection. However, it is relatively difficult in actual operation. Throughout the mother and baby industry, many bosses are post -60s and post -70s. There are conceptual differences in the actual situation of the post -95s and post -00s.
. For example, they do not “support the baby”, but it is difficult to understand that it is difficult to understand the BJD doll. However, in my opinion, the most important thing to know about them is to accept their preferences.
The confidant and knowing one another.