2 thoughts on “What is the five -force model analysis of the milk tea industry?”

  1. Analysis of the competitiveness of the existing competitors in the milk tea industry, the ability of potential competitors to enter, alternative alternative ability, supplier bargaining ability and buyer’s bargaining ability.
    The Person Five Power models bring a large number of different factors in a simple model to analyze the basic competitive trend of an industry. Five power models have determined the five main sources of competition, namely the bargaining ability of suppliers and buyers, the threat of potential entryrs, the threat of alternatives, and the last point, competing between companies in the same industry.
    The competitive strategy comes from the deep understanding of the company’s competitive law of determining the attraction of the industry. Any industry, whether it is domestic or international, whether the product or service provides services, the law of competition will be reflected in the five competition forces. Therefore, the Porter Wuli model is a strategic analysis tool often used by enterprises when formulating a competitive strategy.
    Analysis method:
    In in a certain sense, it belongs to micro -analysis in the external environment analysis method. Potter Five Power models are used to analyze the competitive strategy, which can effectively analyze the customer’s competitive environment. Potter’s “five force” analysis is scanning a static section of an industrial profitability and attractiveness.
    The explains the average profit space of enterprises in the industry, so this is a measure of measurement indicators of an industrial situation, not a measure of corporate capabilities. Generally, this analysis can also be used to analyze entrepreneurial capabilities to reveal what profit space for the company in the industry or industry.

  2. The current tea began to start in 2010. Since 2015, the new -style current tea drink has gradually emerged. At present, it has entered the era of consumption upgrade 2.0. At present, China’s current tea industry does not have the leading industry in the monopoly industry, and market competition is mainly based on regional market competition.
    The main manufacturers of my country’s new tea industry include Mei Xixi Catering, Naixue’s tea (02150.HK), Chatian Catering, Star Dian Catering, Tea Yue Culture and so on. Among them, Naixue’s tea (02150.HK) is a listed company in the current tea industry.
    The main listed company in the tea drink industry: At present, listed companies in the domestic tea industry mainly include Naixue’s tea (02150.HK).
    The core data of this article: The market share and concentration of the current tea beverage industry, the market share and concentration of high -end current tea drinking industry
    1, China’s current tea beverage industry competitive echelon
    Drinks began to start in 2010. Since 2015, new -style current tea drinks have gradually emerged. At present, it has entered the era of consumption upgrade 2.0. The main manufacturers of my country’s new tea industry include Mei Xixi Catering, Naixue’s tea (02150.HK), Chatian Catering, Star Dian Catering, Tea Yue Culture and so on. Among them, Naixue’s tea (02150.HK) is a listed company in the current tea industry.
    At present, the current tea market in China is fiercely competitive. There are three major echelons in the market participants, namely high-end tea-making brands with a price of more than 20 yuan, and the medium-end current production of 10-20 yuan. Tea brands and low -end tea -making brands with a price of less than 10 yuan.
    2. China’s current tea industry market share
    From the perspective of sales, the highest in the market share of my country’s current tea beverage brand in 2020 is the low -end brand Mixue Ice City, accounting for 11.52% Secondly, the proportion of medium -end brand COCO is 10.05%, and the market share of high -end brands Xixue and Naixue tea is low.
    If of the high -end existing tea beverage brands, Xixi’s market share accounts for 27.7%of the high -end current tea market, and Naixue’s tea market share ranks second to 17.7%.
    3. China’s current tea industry market concentration
    At present, China’s current tea industry has a low market concentration and product competition is fierce. From the perspective of the brand concentration of my country’s current tea -made tea published by Naixue, in 2020, the top 3 brand market share of the current tea industry is 29.5%, and the top 7 brand market share is 50.4%. The market concentration is low.
    The high -end tea -making market in the current tea beverage industry is high. In 2020, my country’s high -end current tea drink industry has the top 3 brand market share of 49.8%, and the top 5 brand market share is 57.1%.
    4. China’s current tea -making industry -made enterprise layout and competitive evaluation
    The current tea industry in China does not have a leading industry in the monopoly industry. Market competition is mainly based on regional market competition. Among them, Mixue Bingcheng, which has the highest number of stores and market share, is mainly deployed throughout the country with Henan and surrounding provinces and cities. A little and COCO can be based on the southeast coastal provinces and cities. Tea and Fushimi Tao Mountain is mainly based on Guangdong, Jiangsu and Zhejiang and Shanghai.
    5. China’s current tea industry competition status summary
    On analysis from the perspective of the five -person competition model, due to the current current tea market in my country, there are many competitors in the tea market, and the phenomenon of product homogeneity is prominent. The competition is fierce; and the current tea is a drink, which has a certain alternative threat; the upstream suppliers of the current tea industry are generally tea, fruits, dairy products and other companies. Due to the large number of suppliers, the bargaining ability is strong
    The lower reaches of the consumer market is mainly end customers. Because there are many tea brands and a lot of consumer choices, the bargaining ability is weak; in addition, due to the relatively low entry threshold of the current tea beverage industry, and the market remains maintaining the market, and the market remains maintained Stable growth trends, so there is a big new entry threat.
    It data refer to the “Analysis Report on the Forecast and Investment Strategic Planning of China’s New Tea Strip Industry Market Prospects in China”

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