2 thoughts on “What are the main marketing channels for knitting products”

  1. The growth rate of domestic sales is far greater than export -2005 knitting industry operation analysis

    . The operation of the knitting industry from January to December 2005
    This year, the knitting industry has overcome international trade frictions and continues to continue The influence of unfavorable factors such as the appreciation of the RMB exchange rate, accelerate technological innovation, increase product development, and strive to explore domestic and foreign markets, and the industry continues to maintain smooth and rapid development.

    (1) Operation

    . Synchronous growth in production and sales

    In January to December 2005, the total industrial output value of the knitting industry above the scale was 209.473 billion yuan, an increase of 25.49%over the same period last year; sales revenue was 200.892 billion yuan, an increase of 26.06%; The total profit was 8.397 billion yuan, an increase of 2.255 billion yuan.

    . Exports continue to grow

    According to customs statistics, from January to December 2005, 929,200 tons of knitted fabrics in my country increased by 14.94%over the same period last year; export value was US $ 3.652 billion, an increase of 21.99%. The export knitted clothing was 14.537 billion pieces, an increase of 6.15%, and the amount was 26.397 billion US dollars, an increase of 18.66%.

    . The growth of fixed asset investment is accelerated

    The fixed asset investment from January to December of the knitting industry was 12.327 billion yuan, accounting for 7.72%of the investment in fixed assets of the textile industry, an increase of 41.70%year -on -year from the previous year, which was higher than the textile industry 6.51 percentage points. Essence Knitting companies introduce advanced equipment and transform backward equipment according to the market’s demand trends of knitwear.

    . Increased economic operation quality

    1 to December, three fees (sales, management, financial expenses) accounted for 7.64%of sales revenue, a decrease of 0.31 percentage points from the same period last year; It was the same as the previous year; the sales profit margin was 4.18%, an increase of 0.33 percentage points year -on -year, which was higher than the average level of the textile industry. The production and sales rate reached 97.56%, an increase of 0.32 percentage points over the same period last year. In general, the situation of the knitting industry in the second half of the year is better than the first half of the year.

    (2) Economic operation characteristics

    . The growth rate of domestic sales is greater than the growth rate of export

    In from the perspective of the caliber above designated size, the domestic sales of product products increased by 31.11%from January to December, and the increase in export sales was 20.64%. Essence

    . Export unit price increases

    The average unit price of knitted fabrics is 3.90 US dollars/kg, an increase of 6.22%year -on -year. The unit price of knitted clothing was $ 1.82/piece, an increase of 12.35%; the unit price of cotton knitted clothing was $ 1.69/piece, an increase of 11.93%;

    . Backbone enterprises maintain a stable development momentum

    The 8 large and medium -sized key enterprises, including Qingdao Kanfa, Shanghai Three Gun, Zhejiang Furun and other well -known enterprises. Sales revenue was 8660 million yuan, an increase of 22.20%over the same period last year; profit of 422 million yuan, an increase of 3.21%; corporate gross profit margin was 13.20%, a decrease of 0.31 percentage points; the profit margin was 4.08%, a decrease of 0.11 percentage points. These companies have a significant ability to resist risks, but they have also encountered the influence of fierce competition at home and abroad.

    . The industry outlook in 2006

    2006 is the beginning of the “Eleventh Five -Year Plan” planning in my country, and it is also a key year for the comprehensive improvement of the knitting industry.
    The 2006 my country’s economy continued to maintain steady and rapid growth, increased income of urban and rural residents, and maintained a good growth trend in clothing consumption. It can be expected that with the improvement of the domestic market environment and market order, the domestic needle fabric market will further prosper and domestic demand will continue to expand. The grade of urban consumption has increased, rural consumption is mainly expressed in the growth of quantity, and consumers put forward higher requirements for the types, styles, specifications, and color of knitted products. The global economy has developed steadily, and the international market has a good expectation for the demand for textiles and fiber. It maintains a stable growth rate for knitwear demand for knitwear. my country is rich and improved. The knitting industry is facing a test.

    . Industry development countermeasures and measures

    In the spirit of the 16th National Congress of the Communist Party of China and the Fifth Plenary Session of the 16th CPC Central Committee, in accordance with the basic requirements of the scientific development concept and taking the new industrialization road Relying on scientific and technological progress, we will strive to promote the adjustment of industry structure and the comprehensive upgrade of the industry.

    (1) Accelerate scientific and technological progress and improve its independent innovation capabilities in the industry.

    The technology to carefully implement the technology of the “Eleventh Five -Year Plan” knitting industry, such as the high -quality continuous processing process of water -saving high -quality continuous processing technology, including new types of continuous cylinders or flat -scattered knitted fabrics Previous processing process technology; high -end compilation technology of knitted fabrics, including double -burning hair, double wire light, size stability, ecological scalding, nano -finishing technology; The manufacturing level of the large circle machine meets the rapid development of my country’s knitting industry for high -end equipment.

    (2) Increase the development of varieties, adjust the product structure, open up domestic and foreign markets

    (3) Strengthen industrial early warning and improve the ability to respond to trade friction.

    The export of needle fabrics in my country has grown rapidly, and the growth rate of individual varieties is particularly obvious. Through the timely monitoring of key export products, the communication and contact mechanism of key export enterprises is established, focusing on the situation of my country’s exports of key knitwear in Europe and the United States, and guiding the development of enterprises. Encourage conditional enterprises to go out, invest in construction factories abroad, use the diversification of origin, and establish marketing channels in importing countries to avoid trade friction.

    (4) The development of supporting key industrial cluster knitting industry

    The key is to do a good job of the construction of the “one platform and five pillars” system. In view of the lack of innovation investment and weak capabilities in industrial cluster areas, we have weak capabilities. Through the construction of innovation platforms, public services are carried out to guide the development of product development and improve the quality of product quality. This work is of great significance to improving the overall quality of the entire industry.

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